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Visit Sweden: The Cabin Cure
Visit Sweden is the official tourism company of the Scandanavian nation.
![](https://webershandwick.asia/wp-content/uploads/2018/05/72HourCabin_Img2.jpg)
The Challenge
Global nature travel is growing, but Sweden risked losing visitors to nearby competition. Visit Sweden asked us to get more people to discover low-key experiences in the Swedish countryside.
The Solution
In an era defined by stress, we created ‘the Cabin Cure’ – a local recipe to a global health epidemic.
The 72 Hour Cabin
‘The Cabin Cure’ positions unimpressive but uniquely easy-to-access Swedish nature as a cure for stress, a global health epidemic. While other countries offer dramatic scenery and adventures, we turned the low-key simplicity of Swedish nature into an advantage. We proved that just 72 hours in nature could reduce stress – framing Sweden as the perfect escape for busy urbanites.
Impact
700 million people reached
'The Cabin Cure' reached over 35 countries with an ROI of 3000%. Our custom-built cabins, valued at almost €70K, sold out within weeks to people in more than 10 countries. They have now been packaged into pre-fabricated mini-hotels any Swedish entrepreneur can set up. We didn’t just create buzz around Sweden as a nature destination – we helped develop it.