FORWARD THINKING
DIGITAL COMMUNICATIONS
We believe that content and community are inextricably linked. To build vibrant communities for our clients, we create targeted content that meets and speaks to audiences where they live — online.
We run digital campaigns out of most markets in Asia Pacific and provide ongoing counsel to our international clients on the cultural sensitivities of consumer interaction in fast-track and emerging markets.
Our digital strategists have counseled some of the most forward thinking digital brands, helping them adjust to the changing media environment by aligning both strategy and internal structure. Working with us presents the opportunity to leverage proprietary technologies, including advanced social media intelligence tools that allow us to track all forms of social media and provide instant analysis and insight on message delivery.
FIREBELL
Supporting our Digital Communications offering is Firebell, Weber Shandwick’s proprietary, award-winning crisis simulation platform and training offering. Through Firebell, participants actively engage in a real-time online attack of their brand or organisation — all in a secure, controlled environment.