by MJ ONeill
August 23rd, 2017

This September, Weber Shandwick’s Darren Burns will speak at The Holmes Report‘s Asia-Pacific In2 Innovation Summit.

Presenting alongside The Holmes Report CEO and Editor-In-Chief Arun Sudhaman, and Tiffany VP of Marketing and Commerce for Greater China Helen Zhou, Darren’s session Adjacent Possibilities: How brands are building their future business will launch the summit at 9am on Wednesday 14 September.

The panel will explore how brands are managing change in a less predictable future, how they are reorienting for future growth – and why consumer and customer experience has to be front-and-centre. As part of the session, panelists will debut a new Adjacent Thinking model to help brands decisively navigate change.

President of Weber Shandwick China and Chair of Creativity and Innovation for Weber Shandwick Asia Pacific, Darren’s expertise has seen Weber Shandwick China secure 10 Agency of the Year awards within three years. In 2016, he was honoured by The Holmes Report’s in its inaugural Innovator 25 list in Asia. He’s previously been named Digital Marketing Expert of the Year at the 2016 Digital China Annual Awards.


Adjacent Possibilities: How brands are building their future business will be presented at 9am on Wednesday 14 September at the Asia-Pacific In2 Innovation Summit in Hong Kong.

For more information about 2017′s Asia-Pacific In2 Innovation Summit, see here.


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