Tokyo 2020, the bid committee for Olympic and Paralympic Summer Games, has confirmed Weber Shandwick as its global public relations agency to support its overall communications strategy. The appointment reaffirms the confidence the Japan Olympic Bid Committee has in the agency, with the two partners having previously worked together on the Tokyo 2016 Olympic Bid campaign. Tokyo is coming back on to the Olympic stage with improved plans, fully integrated with the city and its people.
Weber Shandwick is no stranger to briefs of this kind. The agency was the driving communications force when the International Olympic Committee chose the city of Sochi, Russia, as the host city for the 2014 Olympic and Paralympic Winter Games in a close race against South Korea’s PyeongChang and Austria’s Salzburg. Weber Shandwick was responsible in leading the 16-month global public relations campaign, which demonstrated the city’s and country’s ability to stage great Games.
Weber Shandwick has managed global integrated communications campaigns for a number of other Olympic bid efforts and Olympic Organising Committees over the past 20 years, including most recently the Munich 2018, Beijing 2008 and Turin 2006 bids. It also has an important track record in other major event bidding campaigning, including World Expos, having most recently supported the successful bids for Shanghai Expo 2010 and Milan Expo 2015 and now advocating for Ekaterinburg’s (Russia) Bid for World Expo 2020.