Weber Shandwick Australia today announced it has joined forces with consumer public relations boutique agency, Public City, owned and led by one of the country’s most dynamic consumer consultants, Marie Najjar (pictured below).
Public City was founded in 2007 as a full-service boutique public relations agency. Over the years, its clients have spanned leading brands in consumer electronics, media, government, hardware, retail, fashion and textiles, and sport.
Based in Sydney, Najjar will assume the position of director, Consumer practice, and will report to Ava Lawler, managing director, Australia, at Weber Shandwick. Najjar and her staff will continue to provide services directly to all of Public City’s existing clients.
Najjar is no stranger to Weber Shandwick, having been an integral part of the Consumer team in 2004. Najjar has worked on high-profile campaigns ranging from destination marketing to corporate communications, for clients spanning business and consumer technologies, fast moving consumer goods and white goods sectors. Naijar and Lawler previously worked together at other agencies.
“Our Australian business has been growing at a tremendous pace, and bringing Marie and her Public City team on board will be a significant boost to our Consumer practice, and to our overall business in Australia,” said Lawler. “Having worked with Marie in the past, I am confident that her unique talent, expertise and enthusiasm will be highly valued by our existing staff and clients.”
Najjar stated: “With over six years running a boutique agency, the allure of Weber Shandwick’s award-winning creative environment and global reach, while being run locally by someone I respect and trust proved too strong. The decision to move my business into Weber Shandwick was not an easy one, but it is a tremendous opportunity for our Public City staff to be part of such a talented team, and for our clients to enjoy the advantages of a leading global, creative network.”