On 7 September 2013, the International Olympic Committee elected Tokyo the host city of the 2020 Olympic and Paralympic Games. Since the early stages of the Tokyo 2020 Bid Committee communication campaign, Weber Shandwick has served as the lead strategic PR agency advising on international communications aspects and executing the global public relations campaign.
To best position Tokyo, Weber Shandwick brought together a team of Olympic PR specialists with Bid Campaign experience from across its network.
Svetlana Picou, head of the Global Olympic practice at Weber Shandwick and lead international PR advisor on Tokyo 2020 based in Paris, said: “Together with Tokyo 2020 we celebrate this historic victory for Japan. This success is a result of the strong vision of its bid leaders, and the entire Weber Shandwick team is honored to have worked with Tokyo 2020 on conveying why and how the city will host the Games in 2020.”
Jack Leslie, Chairman of Weber Shandwick, said: “There is no other sporting event like the Olympic Games, which unites people through the power of sport. Knowing of the passion that Japanese people have for sport, we are particularly pleased that Tokyo will host the next summer Games. Without a doubt, Tokyo will deliver a superb event.”
Weber Shandwick is a leading global public relations agency that has supported Olympic Bids for more than 20 years. Most recently Weber Shandwick was the international PR agency for the successful Turin 2006, Beijing 2008, Sochi 2014 Bids and has been the lead international PR agency for the Sochi 2014 Organising Committee since Sochi’s victory in 2007.