by Amanda Mohar
August 6th, 2012

The Science of Engagement, a major piece of research from Weber Shandwick EMEA in collaboration with the behavioural insights practice Canvas8, sheds new light on the fresh challenges and opportunities facing communicators and marketers in the digital era, and suggests that a new approach must be found in the increasingly competitive quest for audience engagement.

The study found that engagement is far more complex than ever before and in response presents a number of tools to help brand and businesses improve their understanding of how their audiences engage.

For more detail, please click here

Meanwhile, Adam Mack, Weber Shandwick’s chief strategy officer EMEA, and Nick Morris, CEO and founder of Canvas*, examine the implications of The Science of Engagement for communicators and marketers in the video below.

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