by Michael O'Neill
August 23rd, 2012

Weber Shandwick and KRC research surveyed consumers and executives in the US, UK, Brazil and China to answer the question of how brand and reputation are evolving in contemporary consumer culture. The result was The Company behind the Brand: In Reputation We Trust, which examines how marketers and communicators are adjusting to this new business model.

Click the image below to see highlights from the research.

 


Dr. Leslie Gaines-Ross is chief reputation strategist at Weber Shandwick

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