by Michael O'Neill
May 2nd, 2013

How do PR professionals manage a crisis that’s unfolding live in the digital space? In the video below, our Weber Shandwick colleagues in North America partnered with General Mills to simulate a social media crisis for a fictional client, using the proprietary social crisis simulator FireBell. Watch as a crisis breaks out and magnifies, and see how the brand managers work to control and mitigate the impact.

 



2012 MIMA Event: May - Secrets Revealed: Simulating a Social Media Crisis
from MIMA on Vimeo.

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