Research confirms that consumers across Asia Pacific are increasingly sensitive to the ethical practices of companies, leveraging their purchasing power and voting with their feet when unethical activity is exposed. Our understanding of corporate responsibility is built upon the premise that responsible business practices not only deliver real social and environmental benefits, but are critical to long-term business value and reputation.

Weber Shandwick’s Social Impact practice is a global team, working at the intersection of corporate social responsibility, sustainability and social issues.

The Social Impact team is currently exploring the key macro trends that are shaping the future of social impact work with a series of Innovation Trends reports.

The Innovation Trends Report Series:

Purpose-Driven Data: How we realise the potential for better data analysis and insights that inform solutions and advances for society.

Always-On Transparency: How forward-thinking organisations continually share the failures, lessons and insider perspectives behind impact results.

Networked Smart Cities: How we source and scale innovations to ensure cities provide a vibrant, equitable, sustainable, livable environment for inhabitants.

Conscious Crowdsourcing: How organisations harness the expertise of those in the virtual network who are best equipped to solve a particular challenge.

Inclusive Global Economies: How we can overcome the consequences of the global wealth imbalance to ensure access to health, education and opportunity for all.



Ian Rumsby
Chief Strategy Officer, Asia Pacific
Chairman, Australia
Tel: +61 2 9994 4475