“It can take 20 years to build a reputation and only five minutes to ruin it.” Warren Buffet

Driven by real-time social conversation, crises are costly to your reputation, profits, and growth.  The vulnerability today is not limited to obvious catastrophes such as a plant explosion or product recall; rather, social media makes a crisis out of an innocent photo taken by an employee, a careless tweet from an executive, or a falsehood posted on Facebook by someone with an axe to grind or five minutes to kill.

Crises are now MADE UP OF A STRING OF CRITICAL NANO-MOMENTS. Each is important on its own because each one alters the trajectory of the conversation. These moments gain momentum and mass at inferno-speed. The crises they create are, in a word, chaotic. The job is not just to control the chaos, but master it. firebell develops that mastery.

firebell is Weber Shandwick’s proprietary, award-winning crisis simulation software and training session.   Click below to see what a firebell drill looks like:

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Click here to read about dealing with crises “In the Now”.

Tyler Kim
Head of Corporate, Crisis Communications and Issues Management, Asia Pacific
Managing Director, Korea
Tel: +82 2 6250 7007