When bad news strikes, Weber Shandwick provides the strategic counsel and expertise to ensure that clients respond in a timely, appropriate and confident manner to achieve the best possible outcome.  We can provide 24/7 crisis communications support and bring in international expertise from our global network when international reputation control is a client requirement.

Through our corporate communications team, we work with clients to identify potential business and reputation threats early, building strategies, messages and initiatives that minimise short-term impact and quickly re-establish brand reputation.

We also offer simulations through our social crisis simulator tool firebell, which creates an authentic, real-time experience of being under attack on Twitter, Weibo, Facebook, Youku and other social media channels.

With experience handling some of the most visible crises of our time, we expertly navigate important communications channels, including traditional as well as digital and social media, to protect corporate brands and their reputation. We also prepare senior executives and other public figures to handle tough questions in high-pressure environments.

Tyler Kim
Head of Corporate, Crisis Communications and Issues Management, Asia Pacific
Managing Director, Korea
Tel: +82 2 6250 7007