by Ian Rumsby
July 26th, 2013

Ian Rumsby, chief strategy officer, Asia Pacific, and chairman, Australia, at Weber Shandwick, talks about the growing demand for an integrated offering in PR, as well as the challenges involved.

“There’s a far greater need now for the delivery of more consistent brand experiences for consumers, and that’s really what’s driving integration,” he says, adding that for Weber Shandwick the change is an exciting one. “It means we are in a completely different environment, with new people coming into our team…and those people are challenging the way we do things.”

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