by Amanda Mohar
October 15th, 2013

In the first of a two-part look at tech PR, Tim Fry, chair of Weber Shandwick’s Global Technology Practice, examines the global perspective.

Fry points out that technology is no longer a niche but rather is a key part of all consumer’s lives across the globe. As such, the way PR talks about tech brands has changed from “telling a very discreet story about  about a very discreet product” to telling the whole story around the technology and “the entire lifestyle they are enabling”.

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