by Michael O'Neill
October 31st, 2012

In the second part of a video interview with Ocean Park Hong Kong’s Paul Pei, the executive director of Sales & Marketing talks about the theme park’s utilisation of an integrated marketing communications strategy and highlights the importance of a mutually beneficial client agency relationship: “They’ve cried when it’s time to cry; they’ve laughed when it’s time to laugh…the relationship with the agencies have been one of the big benefits for Ocean Park”

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