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Paul Holmes talks PR innovation by Michael O'Neill
 
   
 
28.10.2013    

Paul Holmes, editor-in-chief and CEO of the Holmes Report, talks about how innovation has the potential to transform public relations as we know it. "There is more innovation in our industry today than at any time in the 25 years I've been covering it," he says.

While recognising the positive adoption of data and anlaytics, content creation and digital in the PR industry, Holmes warns that innovation takes a "degree of courage that not every client is going to be comfortable with"



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