by Michael O'Neill
March 25th, 2013

On Tuesday 2 April 2013, Weber Shandwick will again partner with the team at Autism Awareness Australia for Light It Up Blue. This campaign sees Sydney’s Opera House, the Empire State Building, Trafalgar Square, the Pyramids and other iconic landmarks around the world lit up blue for World Autism Awareness Day.

Autism, or Autism Spectrum Disorder (ASD), is characterised by a person’s difficulty to communicate or interact socially. With ASD affecting one in every 110 Australians, there are few people who don’t have a friend or family member that is impacted by autism.

As with many stories, this one comes with a hurdle. A last minute retraction of funding for Australia’s Light It Up Blue campaign means that the Opera House won’t be shining quite so brightly this year. So when the team at Autism Awareness Australia decided to raise the money for lighting on their own, people across the country started jumping at the opportunity to help.

A total of AU$40,000 is needed to shine a bright blue light on the Opera House, with more than AU$10,000 already donated. Major media outlets like The Age, 2GB, WA Today and the Sydney Morning Herald have shared this story in an attempt to raise awareness and funding. Political figures like Malcolm Turnbull, Clover Moore and Matt Thistlethwaite have also donated to the cause.

Whether it’s a donation, the purchase of ‘Light It Up Blue’ merchandise, or simply starting a conversation with family and friends, we urge Australians to consider their role in this story. The team at Weber Shandwick will be preparing for World Autism Awareness Day and a brightly coloured Opera House in the spirit of creating solidarity for those who live with autism every day.

Autism Awareness Australia hosts a range of compelling stories, information and resources here. To follow the conversation online, head to the Autism Awareness Australia Facebook page or Twitter feed. Please help us share the news about this campaign so the Sydney Opera House can be brightly lit up blue to shine the light on this very important cause.

Naomi Brooker is senior account supervisor, Australia, at Weber Shandwick

Note: Image Credit

To receive our updates: