Weber Shandwick Korea is to merge its business with Korean digital and social media communications specialist, SocialLink, owned and led by respected and influential digital communications specialist, Juny Lee. The merger is effective 1 November 2012.
Lee will assume the position of vice president Weber Shandwick Korea, reporting to its managing director Tyler Kim. Lee and his staff will continue to provide services directly to all of SocialLink’s existing clients. The move will expand Weber Shandwick’s existing Korean headcount by some 50 percent.
“Our Korean business has grown at a tremendous pace since we started the business in 2009,” said Kim. “The merger of SocialLink into our business brings us deep strategic and execution expertise in digital and social media communications. In Juny Lee, we are acquiring the services of a professional who is recognised as one of the leading digital strategists in Korea.”
Lee pointed out that in forming SocialLink, his hope was to show companies operating in Korea the power and reach of strategic social media programmes. “I am thrilled that my business is being combined with that of Weber Shandwick - the most highly reputed PR agency in Korea and a firm with powerful global reach and scale. I thank SocialLink’s clients for their continued trust and partnership,” Lee added.
Established in early 2010, SocialLink has built a distinguished portfolio of domestic and international blue chip clients, including well-known brands like SK Telecom, GM Korea and Samsung Electronics.