sports marketing

According to the Sports Business Journal, the leading industry trade publication, sports marketing is a US$250-billion industry. In an Olympic year, the impact of sports marketing on brand perception is more powerful than it ever has been.

Weber Shandwick's experience in sports marketing crosses its many fields of interest. We are the firm that helped Beijing bring the Olympics to China and the Winter Games to Sochi in 2014. And we are also the team behind Tokyo's 2016 Olympic bid. Add to that the fact that our work with some of the world's biggest sports brands in Asia Pacific is fuelling the imagination and aspiration of billions of sports fans around the planet, and there's little question that our sports marketing team is one of the most influential in our industry.

For more information about our sports marketing work, please contact David Liu at dliu@webershandwick.com.