corporate responsibility

With the growing prominence of the ethical and green agenda, understanding an organisation's social and environmental impact is essential to the development of effective long-term business and communication strategies.

Consumers and other key audiences across Asia Pacific are becoming increasingly sensitive to the corporate responsibility performance of companies, leveraging their purchasing power and voting with their feet when unethical practices are exposed. Ultimately, threats presented to both society and the environment have the potential to impede the performance and reputation of any organisation and as such cannot be ignored.

Planet 2050 is Weber Shandwick's corporate responsibility and sustainability business. Our team helps businesses, NGOs and governments navigate the environmental, social and communications challenges to best operate in this complex arena.

Our understanding of corporate responsibility is built upon the premise that responsible business practice not only delivers real social and environmental benefits, but is critical to long-term business value and reputation.

As such, Planet 2050 can help your organisation prepare for the challenges ahead, from strategy, issues and competitor mapping, stakeholder engagement and external and internal communications. All helping you tell a new story. Our team covers the whole of our business from healthcare, financial and consumer to corporate communications, since corporate responsibility only works when it becomes a core-DNA activity across an entire company.

For more information about Planet 2050 in Asia Pacific, please contact Ian Rumsby at irumsby@webershandwick.com.