our approach

At Weber Shandwick, we understand the critical role that advocates play in igniting enthusiasm and building momentum in Asia Pacific. As a result, we are highly focused on creating advocacy for our clients' issues, products and services, organisations, and brands.

Our global research study, "New Wave of Advocacy," underscores the radical shift in consumer decision-making patterns and speed-to-action that is taking place today. Among the findings, nearly two-thirds of consumers around the world and nearly three-quarters of advocates reported that they make decisions faster now than a few years ago. In addition, more than half of consumers worldwide agree that they have more power to influence a company's success or failure today and have a greater say today in what companies sell than ever before.

In addition to helping our clients identify and cultivate advocates, we also assist them in working with and protecting themselves from Badvocates. This important group, which represents 20% of consumers surveyed globally, actively makes its dissatisfaction known in a variety of ways and does so more quickly today than two or three years ago.

Through our Advocacy Ignition methodology, we move people faster to the highest form of loyalty – advocacy – by mobilising advocates early on in the decision process. Likewise, through a variety of service offerings and initiatives, we are investing in new ways to sustain and build Advocates as the core foundation of our clients' ongoing marketing communications programmes.