by Melanie Vine
October 4th, 2016

The Holmes Report has named three Weber Shandwick leaders to its 2016 Innovator 25 list, including Weber Shandwick China’s President and our chair of creativity and innovation, Asia-Pacific, Darren Burns.

Based in Shanghai, Burns leads Weber Shandwick’s operations across China. His experience spans healthcare, consumer, finance, technology and corporate practices, and his diverse interests have led to the development of programs and campaigns for Asian multinational corporations, government, and a vast array of clients.

“In our industry it’s really understanding the client’s business and using our knowledge and resources to help them solve problems,” Burns told The Holmes Report. “All of our innovation has been delivered by looking at client opportunities and building the team to be able to execute new solutions that solve them.”

The Innovator 25 list celebrates global leaders across the communications, marketing and media industries who have helped to elevate and evolve engagement and influence. The feature identifies 25 individuals from Europe,The Middle East and Africa, North America, and for the first time this year, Asia-Pacific.

James Nester, UK executive creative director, and Chris Perry, chief digital officer, were also honoured in the annual feature.

Darren Burns, president of Weber Shandwick China & chair of creativity & innovation, Asia-Pacific

 

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