by Alistair Nicholas
October 15th, 2012

Last week, a group of Chinese non-governmental organisations (NGOs) criticised a number of international fashion brands for ignoring the poor environmental practices of their Chinese suppliers. In a video interview, Alistair Nicholas, executive vice-president, Asia Pacific, at Weber Shandwick, responds to the news, arguing that the report is a “game changer” for foreign companies operating in China, as it now makes them responsible not only for their own actions but also the actions of their suppliers. Nicholas suggests that foreign companies will need to change in three key areas: “[It's] going to make it more difficult to operate in the market — it is going to add a cost to operating in the market,” he says,

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