by Amanda Mohar
June 1st, 2014

Click here to download the Korea Food Forward Trends Report  PDF 

Korean language version available here/한국어 리포트는 여기에서 확인할 수 있습니다

To view ouAsia Pacific Food Forward Trends Report and other reports in this series visit webershandwick.asia/foodforward

Food Forward Trends Report 2014 draws on insights from food experts across the country and from a survey of more than 750 Korean consumers, conducted by Weber Shandwick and survey company Qualtrics, to predict the biggest trends this year.

A country’s food culture – from health standards to trendy foodies to social sharing – can be seen as a litmus test to the diversity of that nation. Certainly it is food culture that has largely shaped civilisations and will no doubt continue to be a measurement of both living standards and social trends for generations to come.

“We are delighted to present our Food Forward report for the first time in Korea,” said Ihn Chee, senior vice president, Weber Shandwick Korea. “Our research outlines the most relevant trends in the sector today, and we see it as a valuable resource for food industry marketers and retailers.”

Click on the image below to view the full Food Forward Trends Report infographic. 

Korean version available here

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