View the full Australia report at webershandwick.com.au
To view our Asia Pacific Food Forward Trends Report and other reports in this series visit webershandwick.asia/foodforward
Food Forward 2014 draws on insights from food experts across the country and from a survey of more than 1,000 Australian consumers. The survey was conducted by Weber Shandwick, with support from research company Pureprofile, to predict the biggest trends for the coming year.
From Gourmet Getaway to The Rejected Vegetable, both expert and consumer trends suggest Australia’s food culture is being reshaped in 2014. Alongside the most talked about flavours gracing the country’s plates this year, social media is making a critical difference in how foods are experienced and shared. The basis for our research is to provide insights that can be shared among brands, retailers and consumers and to engage our everyday thinking about Australian food culture.