by Melanie Vine
July 30th, 2015

While we’re all consuming a lot less traditional media, a new study suggests that global consumption of “content” is on the rise, and here in the Asia Pacific region, it’s rising faster than anywhere else in the world.

ZenithOptimedia’s Media Consumptions Forecast report confirms that traditional media consumption is declining. It also tells us people are spending an average of 492 minutes a day consuming media in 2015, which is up 1.4% from 485 minutes a day last year.

Despite Asia Pacific’s rate being well below that global average, we’re still making our way through a hefty 301 minutes a day of media here in Asia Pacific.

What are we consuming?

Well, the report includes watching television, going to the cinema, reading newspapers and magazines, listening to the radio, observing outdoor advertising and using the internet.

Unsurprisingly, it’s largely internet usage pumping up the media consumption numbers, particularly on mobile, as people view, read and listen to online content while out and about.

As well as increasing mobile internet penetration here, other factors contributing to our rising media consumption rate – forecast at 2.9% a year through to 2017, a rate well ahead of the global average – are greater economic development and more leisure time across the region – i.e. more access to media and more time to consume it.

You can read more on the Media Consumptions Forecast here.

 

 

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