Sports Marketing

The impact of sports marketing on brand perception is more powerful than it has ever been, and Weber Shandwick’s experience in the field stands unrivalled. We are the firm that helped bring the Olympics to China in 2008, the Winter Games to Russia in 2014, and the Olympics to Japan in 2020. Add to that the fact that our work with some of the biggest sports brands in Asia Pacific is fuelling the imagination and aspiration of billions of sports fans around the planet, and there’s little question that our sports marketing team is one of the most influential in our industry.

News & Insights

Communicating Amidst COVID-19, Insights

Nov 24, 2020

Recovery Insights: Digital Transformation

Each week, Weber Shandwick’s COVID-19 Asia Pacific Recovery Report shares the strategies, perspectives and case studies of the COVID-19 era. […]

Insights

Nov 24, 2020

Trend Spotlight: User-Generated Content

Each month, Weber Shandwick’s Trends in Two Minutes bulletin outlines three trends impacting businesses throughout Asia Pacific. With Trend Spotlight, […]

Insights

Nov 16, 2020

Taking The Lead: The New Opportunities for Bold, Purposeful Leadership

The many upheavals of 2020 have consumers, stakeholders, and employees yearning for bolder, more purpose-driven leadership from brands. Weber Shandwick […]

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Sports Marketing