Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
Feb 4, 2024
Claudia Hong joins Weber Shandwick to Lead Corporate Affairs in Korea
Weber Shandwick, the earned-first global communications agency, today, announced the appointment of Claudia Hong as Executive Vice President, Corporate Affairs, […]
Sep 28, 2023
Marta Bigio Joins Weber Shandwick to Lead Sustainability Offering in Asia Pacific
Weber Shandwick, the global strategic communications and consulting network, today announced the appointment of Marta Bigio to senior vice president, […]