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Executive Equity

Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:

Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.

We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.

Case Studies

Cruising into a Cultural Moment

Royal Caribbean International: "Eclipsing the Eclipse"

News & Insights

Feb 19, 2021

New Report: Global Business at the Geopolitical Frontlines

For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, […]

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Communicating Amidst COVID-19, Insights

Feb 15, 2021

Recovery Insights: Beauty

Each week, Weber Shandwick’s COVID-19 Asia Pacific Recovery Report shares the strategies, perspectives and case studies of the COVID-19 era. […]

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Insights

Feb 15, 2021

Trend Spotlight: Return of the Expert

Each month, Weber Shandwick’s Trends in Two Minutes bulletin outlines three trends impacting businesses throughout Asia Pacific. With Trend Spotlight, […]

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More News & Insights

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Weber Shandwick
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