Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
Dec 17, 2021
Introducing The Weber Shandwick Collective, The Strategic Communications & Consulting Network
Weber Shandwick is excited to announce the creation of a global enterprise brand, The Weber Shandwick Collective – a network of specialist creative, marketing, communications and consulting firms built for the convergence of society, media, policy and technology.
Nov 23, 2021
Weber Shandwick Tops PRovoke Global Creative Index; “The Climate Store” Named Best Campaign
For the fourth time in five years, Weber Shandwick has again claimed the top spot on PRovoke Global’s annual Global […]