Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
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News & Insights
Jul 18, 2019
Andy Polansky Named CMG CEO & Chairman; Gail Heimann Named Weber Shandwick CEO
Interpublic Group has promoted Weber Shandwick CEO Andy Polansky to Chairman and CEO of Constituency Management Group (CMG). Polansky, who has […]
Jul 9, 2019
Helen Graney Named Group MD for Weber Shandwick & Jack Morton Australia
Weber Shandwick and Jack Morton, an Interpublic Group sister agency, have announced the appointment of Helen Graney as group managing […]