Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
Jul 16, 2021
Each week, Weber Shandwick’s APAC Intelligence Bulletin shares the key developments shaping business sectors and markets throughout the Asia Pacific […]
Jul 16, 2021
Signal: APAC eSports Get Physical
The lines between eSports and traditional sports sectors grow ever blurrier with new collaborative projects across Asia spanning teams, gyms, stadiums, […]
Jul 8, 2021
Weber Shandwick Brings in Industry Veterans Across Asia Pacific to Boost Bench Strength
Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, has made several key appointments across Mumbai, Singapore, and Tokyo. Adding to the firm’s creative, consumer, operations, healthcare, and public affairs capabilities, the new appointments further expand Weber Shandwick’s expertise in Asia Pacific and ensure an even greater range of creative solutions for clients going forward.