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Building Reputation, Managing Risk

Corporate Reputation

While business leaders today focus on innovation as the path to growth and success, they are fighting an undertow of resentment against globalisation, immigration and automation. Companies operate in an increasingly unpredictable and seemingly unmanageable world where others have been given access to their thoughts (through cyber leaks), their reputations (through social media) and their boardrooms (through activism).

Weber Shandwick’s corporate counselors challenge clients to view the current climate as an opportunity to differentiate, reposition and outflank the competition. We are trusted partners and strategic guides, bringing expertise and insights that deepen understanding of today’s obstacles and possibilities, advancing company culture and protecting reputation and brand.

We're Known For...

  • Building value-based corporate narratives that change perceptions and drive action
  • Amplifying corporate brands through engaging storytelling and integrated campaigns
  • Managing game-changing issues and restoring reputation
  • Defining and nurturing purpose-driven cultures and driving employee engagement
  • Delivering insightful, data-driven analytics that propel corporate strategy

Case Studies

Introducing the New Nielsen

Nielsen: "The New Nielsen"

News & Insights

Feb 19, 2021

New Report: Global Business at the Geopolitical Frontlines

For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, […]

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Communicating Amidst COVID-19, Insights

Feb 15, 2021

Recovery Insights: Beauty

Each week, Weber Shandwick’s COVID-19 Asia Pacific Recovery Report shares the strategies, perspectives and case studies of the COVID-19 era. […]

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Insights

Feb 15, 2021

Trend Spotlight: Return of the Expert

Each month, Weber Shandwick’s Trends in Two Minutes bulletin outlines three trends impacting businesses throughout Asia Pacific. With Trend Spotlight, […]

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More News & Insights

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Weber Shandwick
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