by Alexander James
September 8th, 2015

Video – it’s everywhere, and it’s dominating the web! Your phone when you roll out of bed, your tablet when you’re commuting to work, and your computer when you’re on the clock. Chances are, you spend at least half of your time (perhaps even your life) viewing it and you’re not even aware.

 -FLASHBACK-

Do you remember the days of dial up internet? That annoying connection sound? Images took 1-2 minutes to load on your oversized computer that produced enough heat to warm up your entire house!

Now, let’s knock down those computer room walls, put you on a bus, and transport you to 2015 on your way to work.

Welcome to the present day!

Today, we are constantly inundated by moving images. They are EVERYWHERE! Just take a look at your Facebook feed right now and you’re bound to see a handful of videos.

So what does this all mean?

I recently stumbled on an interesting article which discusses ‘The Rise of Video’ (link below).

Among other things, the article makes a number of incredibly important points, which I’ve summarised as below: 

  • Video already makes up 64 percent of all internet traffic, and it is forecast to grow to 80 percent of all traffic by 2019.
  • $7.77 billion will be spent on online video advertising in 2015. That’s expected to almost double in the next four years, to $14.38 billion
  • Forrester estimates that one minute of video equates to 1.8 million words of text in the message communicated.
  • Keep videos short, cut the script. Since video communicates so much on its own visually, sometimes you don’t even need a script for it.

One thing is for certain, you’re not doing it right if you’re not producing engaging video content.

To get started on creating great video content, you could take a look at my previous article ‘Engaging Video’ which provides useful tips for creating strong video content for your business.

Here’s a quick recap now for you:

  • Keep it subtle, AND short: Less is more when it comes to branded messaging. . Short attention spans = short video content.
  • Spend x 3: you should aim to spend around three times your filming budget on properly advertising and supporting your video.
  • Don’t forget format: does the video work across multiple platforms? You want to cover all the bases — Instagram, Vine, and Facebook

I also recommend reading the article that motivated this post – “The Rise of Video”.  The author does quote some research the Online Publishers Association published back in 2007, but still makes some great points regarding video, and it’s well worth a read.

Both posts, and our experience as consumers of media, show that no matter where in the world you are, you can’t escape great video content. It will find you and you will share it – eventually.

Happy filming!

 

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