Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues.
We have identified CEO activism as a new dynamic executive engagement platform that has the ability to drive and differentiate corporate reputation. The research found that nearly 40% of American adults believe that it is a CEO’s duty to engage with and speak out on hot-button issues.
CEO activism has the potential to render rewards for the CEO and the company’s bottom line, but the risks must be identified and addressed accordingly.
While The Dawn of CEO Activism is a US-only survey, the findings can no doubt provide guidance to CEO’s throughout the world, including leaders here in the Asia Pacific region when speaking out on hot-button issues.
Click here to view the twelve key guidelines, and full report.