by Melanie Vine
October 19th, 2015

The Weber Shandwick team at the Spikes Festival of Creativity

The Weber Shandwick team at the Spikes Festival of Creativity

While at the Spikes Creativity Festival last month, Weber Shandwick’s Pigar Mahdar and Ailee Taggart participated in so many interesting conversations and experiences, we wanted to share them here with you in a four-part video series we’re calling “Conversations on Creativity,” exploring the theme further, with interviews, opinions and insights gained over the course of the festival.

First up, we have “Perfecting your Craft”, where authenticity in celebrity spokespeople & brand relationships is advocated, creating great content is equated to creating the perfect artisanal crouton, and we learn about the one-time photography defect that has now turned into a default (ps: it’s LENS FLARES!)

Stay tuned for more Conversations on Creativity!

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