by Melanie Vine
June 3rd, 2016

In the lead up to 2016’s Cannes Festival of Creativity, Gail Heimann, President, Weber Shandwick shared with us her thoughts on how PR can be at the forefront of creativity and what it takes to win an award at Cannes. In our first video in a series of four, Gail talks us through how we begin to define creativity from the point-of-view of the PR and communications industry.

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