by Melanie Vine
June 9th, 2016

As we approach the kick-off of 2016′s Cannes Festival of Creativity, our Global President, Gail Heimann, gives us an “a-ha moment” when talking about the importance of insight in building a creative platform and PR campaign. Take a look at the second video in our Comms, Cannes & Creativity series – “What makes a PR campaign truly creative?”

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