View the full China report here at webershandwick.cn
To view our Asia Pacific Food Forward Trends Report and other reports in this series visit webershandwick.asia/foodforward
Chinese consumers are becoming more attentive and discerning when it comes to their food choices, placing greater emphasis on healthy eating and taking note of ingredients and origin, according to Weber Shandwick’s Food Forward Trends Report.
Food Forward surveyed more than 750 Chinese consumers and food experts nationwide, including food writers, chefs, bloggers, nutritionists and researchers, to look at how these trends are impacting corporations and industry bodies and how these trends will fuel further discussion between retailers, brands and consumers.
Click on the image below to view the full Food Forward Trends Report infographic.