Nearly two-thirds (65 percent) of global chief communications officers (CCOs) say that crisis management experience is today’s prerequisite for success. This requirement has nearly doubled since the survey debuted in 2007 when 33 percent said the same. These findings come from the annual survey, The Rising CCO IV, conducted by global executive search firm Spencer Stuart and Weber Shandwick.
“The global business events of the past few years have demonstrated in stark clarity the cost of damage to a corporate reputation,” said George Jamison, who leads Spencer Stuart’s Corporate Communications business. “As a result, experience in crisis management is essentially a mandatory requirement for CCOs today. As our 2012 research shows, crises take time to fade and CEOs are right in wanting the best talent with them in the bunker when they find themselves in the media and political spotlight.”
The Rising CCO, now in its fourth year, examined the roles, responsibilities and opinions of CCOs in the world’s largest companies. The 142 survey participants came from companies based in North America, Europe, Asia Pacific and Latin America. The majority of respondents work in global Fortune 500 companies. The survey was conducted online from January to March 2012.
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