by MJ ONeill
April 18th, 2018

Launching an entire new platform with ibisPLAY, Weber Shandwick Australia’s work with ibis Hotels utilised music-based content to increase bookings among 18-24 year olds in Australia – positioning the brand as the pre-eminent accommodation choice for millennial audiences in Australia.

Since 2014, ibisPLAY has reached over 2.2 million consumers across Australia with a mix of exclusive giveaways, reviews and unique video content and driven a year-on-year increase for bookings at ibis Hotels in the 18-24 year old demographic.

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