Collaborating with Korea’s largest portal for part-time employment, Weber Shandwick Korea developed a nation-changing integrated communications campaign that challenged Koreans to change their attitudes to part-time workers – inspiring fairer working conditions throughout the region and boosting Alba Chunkuk registrations by 221%.
The Holmes Report has named Weber Shandwick’s Alba Chunkuk campaign as one of the Top 40 Global Campaigns for 2017. The campaign has also been recognised with Gold and Diamond awards at the 2017 Asia Pacific SABRE Awards and as Japan/Korea Campaign of the Year at 2017′s PR Awards Asia.
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