by Amanda Mohar
July 16th, 2012

The Weber Shandwick Healthcare practice in Australia has added MSD and the not-for-profit White Ribbon to its growing client roster.

MSD, a global leader in healthcare and consumer products, has appointed the agency to develop and deliver an external corporate communication programme throughout 2012. Weber Shandwick has also been selected to lead the public relations activity for White Ribbon, a not-for-profit organisation dedicated to stopping violence against women, in the lead up to White Ribbon Day 2012 in November. The partnership will see the Healthcare team flex its digital muscle, working with the in-house studio in Sydney to develop digital content throughout the year.

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