by Amanda Mohar
February 19th, 2013

Weber Shandwick today announced the appointment of Ava Lawler as managing director of the firm’s Australian operations, effective immediately.

Lawler joins the firm from Text 100, where she served as global consultancy director. She will report directly to Weber Shandwick Asia Pacific chairman, Tim Sutton.

Ian Rumsby, will continue as chairman of Weber Shandwick Australia but also takes on an additional Asia Pacific regional role as chief strategy officer with special responsibility for creativity and planning.

Ava Lawler joins Weber Shandwick with 22 years of global communications experience. During her career, she has spent more than 13 years establishing and leading managing PR businesses either within local market or across the Asia Pacific region. In Australia, she set up two PR firms for the Next Fifteen Group (Text 100 and AUGUST.ONE Communications) and was most recently on the firm’s global executive leadership team serving as its global consultancy director.

Ava was instrumental in the firm’s transformation to become an industry leader in integrated digital communications. She also directed the development of innovative new services while actively consulting to key clients across corporate, technology, digital and consumer technology sectors.

“Ava is a quite outstanding PR professional with a proven track record of achievement, so I am very delighted that we were successful in attracting her to join Weber Shandwick,” said Sutton. “In particular, her strength in diversified marketing programs will add significant value to our clients.

“Ian is one of those who, throughout his 12 year career at Weber Shandwick, has always led by personal example.  He has helped our Australia team achieve terrific business momentum in recent months and I am delighted he will continue serving as Australia chairman. His new regional role reflects the huge importance that we attach to the excellence — and continuous improvement — of client programme creativity and planning.”

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