Weber Shandwick is an award-winning global public relations and communications firm and has a heritage in Asia Pacific stretching back more than 50 years. Our network of 18 owned offices in 12 markets – together with affiliates and representative firms in a number of other locales – spans Greater China, Japan and Korea, India, Southeast Asia and Australia.
In a world where information comes at us from endless sources, it’s no longer just about engaging people with a story. Today, we engage people in the story. This concept of engagement fuels our brand ideas and provokes us to go beyond the seemingly impossible. It provides the imperative to connect campaigns, wherever they might be. And it ensures we think as much about peoples’ relationships as we do the people themselves.
At Weber Shandwick we call this the Engagement Era.
While it’s an uncertain time for many marketers and agencies, it’s one we’re very familiar with: Engaging audiences is what we’ve done since the beginning. When you engage, you converse. When you engage, you inspire advocates. It’s actually what we’ve always done. And always will.
Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), one of the world’s largest organisations of advertising and marketing services companies.