by Michael O'Neill
February 26th, 2013

With an estimated 3.41 billion journeys in China this year, The Chinese New Year period once again lived up to its billing as the world’s largest annual human migration. For many though, the traditional holiday is also a highly challenging undertaking, given the difficulty of booking travel tickets and the often long and crowded journeys involved.

Increasingly, however, social media and other online services are helping alleviate the burden, whether by online ticket booking, entertainment or sharing the journey and celebrations with friends.

To better understand how digital in impacting Chinese New Year, Weber Shandwick surveyed a selection of young, white-collar workers in Beijing and Shanghai, with the results collated into the infographic below.

China social media

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