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4 reasons why native ads are here to stay Global publishers attending the 2014 Publish Asia conference make a strong case for native advertising	Digital strategy: tried it, didn’t work Three reasons why a failed digital strategy does not necessarily mean the initiative was wrong	China picks up Madame Tussauds brief Weber Shandwick to partner Madame Tussauds on the launch of its Beijing branch	Putting a value on PR strategy Too often, strategy is overlooked for execution. FInd out why this shouldn't be the case

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We offer communication strategies and solutions for local and global clients across a full spectrum of practices and specialisms.	We are always looking for talent to join the industry’s brightest and most creative team of storytellers, analysts and strategists.	We provide the latest industry research from across our global network. Read our latest studies here.	Weber Shandwick AP @EngagingAlways