Weber Shandwick Asia Pacific

Media Relations 101 – Pt 2: Crafting An Effective Press Release

Head of Editorial Content Michael O’Neill outlines how to craft a press release that's both engaging and effective.
Announcing: Inclusive Global Economies

Our Social Impact practice unveils the final instalment of its Key Innovation Trends series - exploring a more inclusive form of capitalism.
Media Relations 101 – Pt 1: Responding To Media Trends

In Part 1 of our new series, Michael O’Neill outlines the essential trends behind successful media relations in the Asia Pacific region.
Announcing: Engaging On Purpose

Our fifth annual Global Corporate Citizenship Report - chronicling our efforts to become a more ethical company throughout 2016.
Spikes Asia: The Why of Chinese Consumer Behaviour

Lydia Lee outlines what communicators often fail to understand in negotiating China's lucrative consumer market.

about us

Weber Shandwick is an award-winning global public relations and communications agency with a heritage in Asia Pacific stretching back more than 50 years. Our network of 18 owned offices in 12 markets – together with affiliates and representative firms in other locales – spans Greater China, Japan and Korea, India, Southeast Asia and Australia.

We are a creative studio of writers, designers, strategists, conversation-starters, storytellers. We believe that collaboration is the best way to succeed, and we believe in engaging always.

Media Relations 101 – Pt 2: Crafting An Effective Press Release

Head of Editorial Content Michael O’Neill outlines how to craft a press release that's both engaging and effective.

Announcing: Inclusive Global Economies

Our Social Impact practice unveils the final instalment of its Key Innovation Trends series - exploring a more inclusive form of capitalism.

agency news

what we do

We inspire. We incite. We shape ideas to move companies and organizations forward. We get people thinking and acting in new ways so they connect with and advocate for your brand. And we do it with a level of commitment and expertise that is simply unmatched by anyone, anywhere.

At Weber Shandwick, we provide strategic counsel and programme execution services that span the complete range of communications disciplines and industry sectors. Our collaborative approach maximises service flexibility and allows clients to benefit from our local knowledge, regional support and global reach.

Transcending language barriers with Ricoh

Case Study: Weber Shandwick Japan's international launch of Ricoh's new spherical camera.

Re-Igniting a Love for Reading in China

Case Study: The Kindle Voyage launch in China and encouraging a reading revival: the #InLoveWithReading campaign

our work

viewpoint

Media Relations 101 – Pt 2: Crafting An Effective Press Release

Head of Editorial Content Michael O’Neill outlines how to craft a press release that's both engaging and effective.

Announcing: Inclusive Global Economies

Our Social Impact practice unveils the final instalment of its Key Innovation Trends series - exploring a more inclusive form of capitalism.

Media Relations 101 – Pt 1: Responding To Media Trends

In Part 1 of our new series, Michael O’Neill outlines the essential trends behind successful media relations in the Asia Pacific region.

view all

work with us

It’s hard to miss on our site that our mission is to be “engaging always”. We’re always looking for people who want to join us in our pursuit and be part of a team that creates campaigns that deliver on it.

At the heart of everything we do is The Incite: helping to create work for clients that provokes, generates conversations, tells stories, brings people together. Work that engages takes different kinds of people, but all with special talents. We’re constantly looking for more of them.